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During an internal company meeting in November, Wilson stated that the FC license had been 20an impediment21 to EA plans for the series. That according to anonymous comments provided to VGC. Supposedly, Wilson claimed that FC had prevented EA from expanding its games into modes away from traditional 11vs11.
Wilson went as far to say that the only value EA got from the license in a non-World Cup year was 20four letters on the front of the box21. While Wilson said that 20weve had a great relationship with FC over the past 30-odd years,21 it could be coming to a close. Wilson added he believes 20the FC brand has more meaning as a video game than it does a governing body of soccer21.
Elsewhere in the meeting, the CEO also added that players 20want more cultural and commercial brands relevant to them21. He suggested they wanted such brands to be 20more deeply embedded in the games21. Nike was cited as an example, but Wilson pointed out that 20because FC has a relationship with Adidas, we are not able to do that21.
In recent times, it has been suggested by some sources that EA would end its relationship with FC. In October, the company said it was 20exploring the idea of renaming our global EA SPORTS football games21. Following the news, FC suggested it was open to working with new games companies. The announcement was seen to be a direct attack toward EA earlier attitude towards the footballing body.
A New York Times report last year suggested that negotiations had stalled due to EA wanting more rights. FC also supposedly doubled its fee for the license to cheap FCUT 24 Coins $2.5 billion over the next decade.